A to Z it's all about the title. So, you've finished writing that fabulous novel and now you need to settle into a title for it. You wonder if there are any no-no's, or tips. I'll try to offer a couple of each.
I like the punch of a one-word title. BUT, and there is a big but... a one-word title may not be specific enough, in the sense that when someone Googles it, the Net comes up with many titles that include that word. For example, I titled my first YA Refugees. When I type it into Amazon, I get The Refugees by Arthur Conan Doyle, The State of the World's Refugees, by the UN Commissioner and Human Cargo and a Journey Among Refugees by C. Moorehead. (Even though my novel is awesome!) It's also a mistake to make the title long, because it's a mouthful and hard to remember.
Under the Never Sky. It makes your synapses fire up. What IS a "never" sky? How can you even have a "never" sky??? Another great tip is to use a key line from your novel's text. For instance, in Sarah Dessen's novel about Remy, a girl falling in love with a musician like her dad who abandoned her, Dessen chose the title of a song that Remy's dad wrote for Remy that now haunts her: This Lullaby.
What is your best title? Why do you think it works?